The events that move demand, by state, kept up to date for you.
Festival dates can’t be hardcoded. Lunisolar dates shift by up to two and a half weeks a year, Eid is confirmed by moon sighting, and Dhanteras is a few auspicious hours. Zyntel maintains the calendar for every state; your team corrects dates and adds its own.
Every event is handled the same way.
Festivals by state
Raise expected demand in that region, time offers to the peak, stop gifting offers at the delivery cutoff.
ExampleOnam · Kerala, Durga Puja · Bengal, Pongal · Tamil Nadu
National days
Short, planned offers across all regions.
ExampleIndependence Day, Republic Day, New Year
Wedding season
Buy ahead and promote jewellery, ethnic wear, gifts and appliances in the weeks before.
ExamplePeak dates, November to February
Payday
Time offers on expensive items for when salaries arrive.
ExampleFirst week of the month
School & exams
Bags, stationery and laptops before term starts.
ExampleBack to school, results day
Weather
Bring forward or hold seasonal lines in the regions affected. Safety rules come first.
ExampleEarly monsoon, heatwave, cold snap
Sport
Time TV, jerseys and snack offers around match days.
ExampleCricket finals, major tournaments
Your own events
Added by your team in the console and treated like any other event.
ExampleStore anniversaries, local fairs, brand days
09Walkthrough on your data
Bring one category. See tomorrow’s worklist.
We load a sample of your catalogue, sales and stock, run the engine on it, and walk you through every recommendation, the reason behind it and what it would have earned.
Go live with as few as 100 SKUs and any length of sales history.
- Your catalogue and stock, loaded
- SKU health and risk scores
- Buy, move and markdown calls
- Festival effects for your regions
- Your brand and store rules
- Live cart or recommendations only
- What it would have saved
- A rollout plan by category